About Boer Den Hoedt
A short history
Boer Den Hoedt is a Netherlands-based specialist supplier of lettuce that has been cultivated in a very unique way.
The original company was founded in 1968 by Jan Boer, whose one-hectare market garden on Waalweg in Ridderkerk (outside Rotterdam) produced cauliflower, spinach, Chinese cabbage and typical vegetables used in soups. In 1992 his son, Arjan, joined the company as a partner.
From strength to strength
The business was further strengthened with the arrival in 1999 of Joop Den Hoedt, and the partnership Boer Den Hoedt was born. With a significant increase in demand for lettuce, the new company decided to specialise in different varieties of this vegetable.
To ensure it could focus on what it does best—cultivating lettuce—Boer Den Hoedt signed an agreement with an external company (initially The Greenery and subsequently Marni Fruit, Kraaijeveld, Olympic Food Group, Bakker Barendrecht and Paul Leegwater) to handle all its sales.
A growing concern
In 2000, Boer Den Hoedt expanded its capacity by merging with a horticultural concern on Verbindingsweg in Ridderkerk. This allowed the company to grow its sales significantly. But demand for its lettuce continued to grow as well. And finding a new location became even more urgent when Boer Den Hoedt had to give up some of its land for nature conservation. After an initial search, Boer Den Hoedt was finally able to move in 2005 to its current location on Voorweg in Ridderkerk.
The move also allowed the company to embark on a revolutionary, state-of-the-art and environmentally friendly way of growing lettuce year round with consistent high quality. (You can read how we cultivate lettuce in nutrient-rich-water gutters by clicking here.)
Today Boer Den Hoedt’s market garden comprises three hectares of greenhouse capacity (of which 1.7 hectares are used for water cultivation), and two hectares of open-air fields used for summer crops. In addition to a three-man management team, the company has ten support staff, supplemented by part-time student help in the summer and on weekends.